Frequently asked questions

We look at the commercial opportunity during the initial review, including your traffic, current pages, offers and revenue per visitor. If the economics or current acquisition setup make the work unlikely to pay back, we’ll say so before proposing a project. We don’t promise an arbitrary conversion lift. The proposal should make clear what we believe will improve, how we’ll measure it and what would need to be true for the project to make financial sense.

A polished redesign isn’t enough on its own. We start with your customers, acquisition angles and existing buying journey, then decide what each page needs to accomplish. Our team researches, writes, designs and builds in Shopify, so the strategy survives through to the finished page. We also judge performance in terms of revenue per visitor and commercial impact, not just a nicer-looking site or an isolated conversion metric.

Your team understands the brand, customers and campaigns. We add dedicated capacity across research, copy, design, development and conversion strategy, without requiring them to become landing-page specialists. They keep control of positioning and approvals while we produce the work they don’t have the time or specialist resource to deliver internally. The exact division of responsibilities gets agreed before the project starts.

Development is only one part of getting the page right. The questions are what the page should say, which audience it serves, how it continues the ad’s message and what evidence the customer needs before buying. We handle those decisions alongside the writing and design, then build the result in Shopify. Your developers stay involved where their technical knowledge or approval is needed, but they don’t have to carry the whole project.

You can, but separating the strategy, copy, design and build usually creates translation problems. A writer may not understand how the ad creates buying intent, a designer may not know which objections need prominence and a developer may simplify away commercially important details. We keep those decisions connected from research through implementation. Your team can still contribute brand knowledge and review the work at agreed stages.

Not necessarily. A CRO programme can identify opportunities but still depend on someone producing the right pages and implementing the findings properly. Our work can sit alongside that team, with them retaining ownership of experimentation while we provide research, copy, design and Shopify delivery. If both agencies would duplicate the same responsibilities, that becomes obvious during scoping and the project should be narrowed or reconsidered.

The useful early output isn’t a report saying what might be wrong months from now. It’s a clear diagnosis and specific pages moving towards production, with priorities based on where better revenue per visitor could matter most. Timing depends on the scope, feedback and technical requirements, so we set that out in the proposal. We don’t claim that every new page produces an immediate lift, but the work starts with commercially meaningful opportunities.

A PDP has to serve people with very different levels of awareness and reasons for buying. Someone responding to a symptom, comparison or ingredient claim often needs more context before they’re ready to choose a product. Dedicated advertorials, listicles and comparison pages allow the post-click journey to match that intent. The aim isn’t to create pages for the sake of volume. It’s to give each important acquisition angle the explanation its audience needs.

The copy comes from customer research, your existing performance information, product knowledge and the buying objections relevant to that audience. It isn’t generated by filling a generic template with product claims. We write for the person arriving from a particular ad and consider what they already believe, what they’re sceptical about and what they need to understand next. Your team reviews accuracy and brand considerations before anything goes live.

Yes. Conversion strategy shouldn’t mean making every client’s website look identical. We work within your visual identity and brand guidelines while improving hierarchy, clarity and the way information supports the purchase. Your team can flag any non-negotiable creative requirements at the start. The design still has to serve the customer and the offer, but it should feel recognisably yours when someone arrives from one of your ads.

That’s central to the work. We look at the acquisition angles, audience awareness and the promise made before the click, then decide which page format gives that visitor the right next step. This includes paid social and other traffic sources relevant to the project. Where the existing campaign structure doesn’t give us enough information, we raise that during scoping. We don’t assume one generic page can properly serve every audience.

Your involvement should be concentrated where it adds value: giving commercial context, providing access to customer and campaign information, answering product questions and reviewing key deliverables. We handle the day-to-day research and production. The proposal sets out who needs to approve what and when, so the project doesn’t disappear into endless meetings. A named decision-maker and timely feedback are normally more important than a large time commitment.

Only where the agreed work requires it. Shopify access may be needed for implementation, while advertising or analytics information can help us understand traffic intent and measure performance. We agree the necessary access and responsibilities before starting, and you can use appropriate staff permissions and approval processes. We don’t need unrestricted access to every system simply to write and design a page.

We agree the initial scope around your current commercial priorities, traffic opportunities and internal workload. That includes what gets produced first and what deliberately stays outside the project. If your team is already running tests or changing templates, those activities need to be coordinated so one change doesn’t contaminate another. You retain control over launch decisions, and any additional work is scoped before production starts.

We agree the measurement approach before launch, including the relevant traffic segments and commercial metrics. Revenue per visitor matters alongside conversion rate because a page can affect order value and purchase quality as well as the percentage of people who buy. Attribution and testing have practical limitations, so we won’t isolate a result the data can’t support. The reporting should distinguish observed performance from the explanation we believe sits behind it.

You can, and AI has a place in our production process too. The difficult part isn’t getting a page onto Shopify. It’s knowing which page each audience needs, what it should say and how it continues the argument in your ads. AI doesn’t know your customers, commercial constraints or acquisition data unless someone interprets those inputs and directs the work properly. We handle that research, strategic judgement, copywriting, design and implementation, then use the resulting performance information to inform the next decision. You’re paying for the thinking and accountable delivery around the tools, not merely for generating a layout.