How we work

We treat your post-click like a system

Research, positioning, design, development and testing, all under one roof. We build the systems and run them for brands who are serious about scaling.

  • Sprints start at around 15 days
  • Programmes run a 90 day minimum
  • Async in Slack, a weekly report

By Ecom LandersLast updated

How we work

What happens at each step?

Strategy, design, development, optimisation. One team runs all four, in house.

  1. 01

    Position

    Strategy is your position and the one number we are moving. In a clustered market, your core identity is key. We uncover the unique angles that set your brand out amongst your niche.

  2. 02

    Build

    Design is the journey each ad angle needs. Development is custom Liquid in your theme. No page builders, no handovers, nothing lost between the idea and the live page.

  3. 03

    Launch and test

    Optimisation is the test queue running against it once it is live. Every test is scheduled ahead of time and ranked by ICE score, so you always know what is running, what is next, and why.

Inside each step

What do we do inside each step?

The detail behind strategy, design, development and optimisation.

  1. 01 Strategy

    Find your brand’s true position

    In a clustered market, your core identity is key. We uncover the unique angles that set your brand out amongst your niche.

    One clear goal, hit from every side

    Your unlock may lie in a few key areas, we uncover exactly where the focus should be, then build from every angle to get there.

  2. 02 Design

    Clear offer distinction

    We rework the offer itself. How the bundle is framed, what the guarantee actually removes, whether subscription is a discount or a different product.

    Persona-matched post click journey

    Every persona arrives for a different reason and knows a different amount about you. Each one gets the page type built for that job.

  3. 03 Development

    In-house strategy, design & development

    Positioned, designed and hand coded in custom Liquid by one team. No page builders, no handovers, nothing lost between the idea and the live page.

  4. 04 Optimisation

    Research backed test pipeline

    Every test is scheduled ahead of time and ranked by ICE score, so you always know what is running, what is next, and why.

Timing

How long does it take?

Sprints start at around 15 days.

The clock starts once we have access and a goal, not at the invoice.

Communication

When can we expect updates?

We stay async in Slack, so you can ask anything at any point rather than waiting for a slot.

On top of that you get a weekly report on the progress of your project from your dedicated project manager.

Testing

What if a page loses?

A 100% win rate. What changes is how long it takes: the drawing shows the shape of that, not a result.

It won't stay that way. We have a 100% win rate: the only variable is how long it takes to win. A third of pages win outright on the first test, just over a third win within 30 days, and in rare cases some take a few more weeks to get right.

Every page and every test we run comes from data and from what we can actually see your customers doing, so nothing goes live on a hunch, and every result tells us exactly what to change next.

Is there a guarantee?

A 30 day optimisation guarantee, yes. On the programme we can give you a firmer one once we have seen where your brand is now, because a guarantee only means anything set against your actual numbers.

FAQ

Questions about the process

  • Strategy, design, development, optimisation. Strategy is your position and the one number we are moving. Design is the journey each ad angle needs. Development is custom Liquid in your theme. Optimisation is the test queue running against it once it is live.

  • Sprints start at around 15 days. Programmes run a 90 day minimum on a monthly cycle, because each month teaches us something about the brand that the next one is built on. The clock starts once we have access and a goal, not at the invoice.

  • In house, all of it. Design, development and strategy sit under one roof. No page builders: no Replo, no Shogun, no PageFly. They are quick to put up and expensive to live with, they add weight, they fight your theme, and they leave you renting the page your paid traffic lands on. We custom code the lot. That does not mean no apps, though. Recharge, Loop, Seal, Kaching, Judge.me and Trustpilot are all fine, and we build around whatever you already run rather than asking you to rip it out.

  • We stay async in Slack, so you can ask anything at any point rather than waiting for a slot. On top of that you get a weekly report on the progress of your project from your dedicated project manager.

  • It won't stay that way. We have a 100% win rate: the only variable is how long it takes to win. A third of pages win outright on the first test, just over a third win within 30 days, and in rare cases some take a few more weeks to get right. Every page and every test we run comes from data and from what we can actually see your customers doing, so nothing goes live on a hunch, and every result tells us exactly what to change next.

  • A 30 day optimisation guarantee, yes. On the programme we can give you a firmer one once we have seen where your brand is now, because a guarantee only means anything set against your actual numbers.

Next

Where should you go next?

Book a call

Let's turn your traffic into revenue.

Free, 30 minutes, no deck and no pitch.