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What belongs above the fold on a Shopify product page?
By Dylan8 min read
Read the articleBlog category
Shopify product page articles
Articles about the Shopify product page: what goes above the fold, how the offer is framed, where proof sits and how changes are tested.
For the service itself, see the Post-Click Revenue System.
By Ecom LandersLast updated
A product page we designed and built: Super Bonsai
The page, layer by layer
Which part of the page does each article cover?
A product page taken apart, top to bottom. The first screen is covered; the other layers are planned.
01
Above the fold
The promise from the ad, the offer, the proof and the core benefits.
ArticleWhat belongs above the fold on a Shopify product page?
02
The offer and the subscription choice
How the bundle is framed, and whether a one time option belongs on the page at all.
03
Proof
Ratings, reviews and where they sit next to the claim.
04
The detail
Ingredients, materials, specs and sizing, for shoppers already reading.
05
Questions
The FAQ, delivery and returns.
Articles
What can you read in this category?
One article so far. Every figure in it is cited to its case study.
Product pages
What belongs above the fold on a Shopify product page?
Put four things on the first screen: the promise from the ad, the offer, the proof and the core benefits. Leave the detail further down. When we rebuilt Hound Nutrition’s product page this way, the published results were a +28.9% increase in conversion rate and a +39.4% increase in revenue per visitor.
By Dylan8 min readRead the article+28.9%Increase in conversion rate
+39.4%Increase in revenue per visitor
Pillar page
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Other topics
Which other categories are planned?
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